How to Sell a Home: A Step-by-Step Guide
A straightforward walkthrough of the selling process, from deciding to list through handing over the keys.
Written by Bri Bond-Erwin
· 7 min read
Selling a home involves more steps than most people expect, and more decisions that can meaningfully affect how much you net and how smoothly the process goes. Here's a clear walkthrough of the process from start to finish.
Step 1: Decide Whether (and When) to Sell
Before listing, make sure selling actually makes financial and practical sense. Consider your equity position, the gap between what you owe and what the home is worth. Factor in selling costs, which typically run 6–8% of the sale price (including agent commissions). And think about what comes next: do you have a plan for where you'll live after selling?
If the numbers work and you have a plan, proceed. If they're borderline, it may be worth a conversation with a local agent before committing.
Step 2: Find the Right Agent
Your listing agent is your strategic partner throughout the transaction. The right agent brings local market knowledge, honest advice about pricing and preparation, strong marketing, and skilled negotiation.
Interview 2–3 agents before choosing one. Ask how they'll determine list price, what their marketing process looks like, and how many homes they've sold in your area recently. Pay attention to whether they give you honest feedback. You want candor, not someone who simply tells you what you want to hear.
Step 3: Understand Your Home's Value
A good agent will prepare a Comparative Market Analysis (CMA), an analysis of similar homes that have recently sold near yours. This tells you what the market will actually bear, not what you hope to get.
The CMA is the foundation of your pricing decision. Trust it over online estimates, which often lag behind reality and can't account for the specifics of your home.
Step 4: Prepare Your Home
The goal in preparing your home is to present it as well-maintained, clean, and move-in ready. Focus on the following, not on renovating it:
- Decluttering: remove personal items, excess furniture, and anything that makes the space feel smaller
- Deep cleaning: every surface, including areas that are easy to skip
- Addressing deferred maintenance: leaky faucets, running toilets, chipped paint, broken fixtures
- Curb appeal: fresh mulch, trimmed hedges, a clean front door
Major renovations rarely return their full cost at sale. Talk to your agent before spending money on improvements.
Step 5: Price Your Home Strategically
Pricing is the most consequential decision you'll make as a seller. Homes priced at market value attract buyers and sell efficiently. Homes that are overpriced sit, generate questions about what's wrong, and typically end up selling for less than they would have at the right price from the start.
Price based on what comparable homes have actually sold for, not what you hope or need. Your agent's CMA is the guide.
Step 6: Professional Photography and Listing Launch
Most buyers see your home online before they ever step inside. Professional photography, and video where appropriate, directly affects how many buyers request showings. This is not the place to cut corners.
When your listing goes live on the MLS, it will syndicate to Zillow, Realtor.com, and other home search platforms. The first few days of a listing are typically the highest-traffic period, so make sure the home is show-ready from day one.
Step 7: Manage Showings
Make the home as accessible as possible for showings. The harder a home is to show, the fewer buyers see it. During active showings, be out of the home, as buyers need space to evaluate the property honestly without feeling like they're intruding.
Step 8: Review and Respond to Offers
When offers come in, evaluate each one holistically, not just by price. Consider financing strength (cash vs. financed, lender quality), contingencies, earnest money amount, and the proposed closing timeline. Sometimes the second-highest offer is the strongest overall choice.
Your agent will present and advise on each offer. You can accept, reject, or counter any offer. Negotiations may involve multiple rounds before reaching an agreement.
Step 9: Navigate the Contract Period
Once an offer is accepted, you're under contract. The buyer will conduct a home inspection and the lender will order an appraisal. Be prepared for:
- An inspector evaluating the home (how long this takes varies based on the property's size, age, and condition)
- A request to address inspection findings, whether through repairs or a credit
- The appraisal: if it comes in below the purchase price, expect renegotiation
Your job during this period is to keep the home accessible, address reasonable requests efficiently, and prepare to move out by the closing date.
Step 10: Closing Day
Sellers typically sign their closing documents separately from the buyer, often earlier in the day or even a day before. You'll sign the deed transferring ownership and other required documents. After everything is signed and the buyer's funds are confirmed, the title company releases your net proceeds: your sale price minus the mortgage payoff, agent commission, and other fees.
Selling Your Home
Thinking about selling?
Pricing strategy, timing, and preparation all make a real difference. Bri can walk you through what to expect in the current market.
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